ABOUT BRAND

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Our History

 And so the story began. Three brothers and a professional team with more than thirty years of shoemaking experience united around a single purpose — to create the perfect pointe shoe. After years of experimentation, research, and inspired craftsmanship, the SV PRIMA brand was born.
 

 After eight years of dedication, the world was introduced to innovative ballet pointe shoes — the embodiment of that ballerina’s dream, first breathed in a quiet sigh of longing.

This story is told by me — the very director who, by a fortunate yet not-so-accidental coincidence, witnessed that fateful moment which marked the beginning of SV PRIMA.

From a Ballerina’s Wish to Innovation

 It’s no secret that life is often guided by chance. Yet in great stories, coincidences never happen by accident.
 

 One day, a professional ballerina, trying on a pair of elegant classic pumps, was captivated by their softness and comfort. With a hint of wistfulness, she said: “Why don’t such comfortable pointe shoes exist in the world?”


 By a fortunate coincidence, nearby was the director of a shoe factory who on that very day had decided to visit the company’s stores. 

 Hearing her words, he became intrigued and began to ask about the challenges dancers face — the pain, the fatigue, and the sacrifices hidden behind the grace seen on stage.

Witness to a Dream

 It is a story of dreams, perseverance, and the pursuit of perfection. And since perfection knows no limits, neither do we — with every new model of SV PRIMA, we continue to prove that truly comfortable pointe shoes already exist.

 

 As refined and graceful as those very pumps that once captivated a ballerina’s heart.