Elegance in Every Pointe

ONLINE FITTING

Chosen by the Finest Ballerinas

Mariinsky Theatre’s prima ballerina Nadezhda Batoeva reveals the essence of classical ballet — precision, strength, and lyrical elegance — in the legendary Classical Pas de Deux

What the Pros Say

Where Innovation Meets Grace

SV PRIMA brings innovation to the timeless art of ballet — pointe shoes crafted to embody comfort, resilience, and unparalleled grace.

ONLINE FITTING WHY SV PRIMA

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MARIINSKIY THEATRE

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Have questions?
We have answers!

WHY SV PRIMA? 

How are SV PRIMA pointe shoes different from other brands?

 SV PRIMA pointe shoes are the world’s first plastic pointe shoes with adjustable stiffness and bending point, allowing each ballerina to customize them individually for the perfect fit.

How to choose the right pointe shoes?

 If you are just getting acquainted with our products, you can visit a store in your city where our collection is available and try them on.


 If there is no such store nearby, you can fill out an online fitting form  — we will select suitable models and send them to you for fitting, along with an online consultation with our fitter.

How does the stiffness adjustment work?

 Inside the insole, there is a pocket and several interchangeable plates included in the set. 

 

 Using them, you can adjust the bending point of the foot and customize the stiffness of your pointe shoes. A detailed explanatory page will be available soon.

How to care for pointe shoes?

 They can be washed both by hand and in a washing machine on a delicate cycle. 

 

 The plastic parts are heat-resistant, and the dense satin withstands multiple washes while keeping its shape and restoring the original look.

Can I wear pointe shoes without toe pads?

 Each SV PRIMA pointe shoe already has a built-in insert and a silicone cushion to protect the toes and nails from damage. 

 

 Some dancers find this level of comfort sufficient and prefer not to use additional pads. 

 

 During fitting, we recommend trying them on without inserts to feel the difference — it’s all individual.

How long do SV PRIMA pointe shoes last?

 It depends on your training intensity. Comparative tests in many theaters have shown that SV PRIMA pointe shoes last significantly longer than other brands on the market. 

 

 The innovative plastic construction and premium materials greatly extend their lifespan, saving both time and money on preparation. 

 

 Many theaters and professional dancers have already confirmed this in practice.

Are SV PRIMA pointe shoes suitable for different foot types?

 Absolutely. Our wide range of models allows dancers to find the perfect fit and stiffness for their unique foot shape — from students to professional ballerinas.

Where can I try on and purchase the pointe shoes?

Our pointe shoes will soon be available in several specialized ballet stores across the state of California. Stay tuned for updates on locations and opening dates.

What if I can’t try on your pointe shoes in my city?

 We’re already working on expanding our availability. In the meantime, you can fill out our online fitting form — we’ll select the most suitable models for you, send them for fitting, and arrange a consultation with our fitter, after which you can complete your purchase.

How does shipping work, and where do you deliver?

 All shipping costs are covered by the brand. At the moment, orders can be placed only within the state of California.


 We are actively working to make our products available across all U.S. states in the near future.

How does the return policy work?

 If after your purchase you find that something doesn’t fit or meet your expectations, you can return the product within 2 weeks, provided it remains in its original condition.

Didn’t find what you were looking for? Write to us — our team will respond promptly.

WRITE TO US

From a Ballerina’s Wish to Innovation

 It’s no secret that life is often guided by chance. Yet in great stories, coincidences never happen by accident.
 

 One day, a professional ballerina, trying on a pair of elegant classic pumps, was captivated by their softness and comfort. With a hint of wistfulness, she said: “Why don’t such comfortable pointe shoes exist in the world?”


 By a fortunate coincidence, nearby was the director of a shoe factory who on that very day had decided to visit the company’s stores. 

 Hearing her words, he became intrigued and began to ask about the challenges dancers face — the pain, the fatigue, and the sacrifices hidden behind the grace seen on stage.

Our History

 And so the story began. Three brothers and a professional team with more than thirty years of shoemaking experience united around a single purpose — to create the perfect pointe shoe. After years of experimentation, research, and inspired craftsmanship, the SV PRIMA brand was born.
 

 After eight years of dedication, the world was introduced to innovative ballet pointe shoes — the embodiment of that ballerina’s dream, first breathed in a quiet sigh of longing.

This story is told by me — the very director who, by a fortunate yet not-so-accidental coincidence, witnessed that fateful moment which marked the beginning of SV PRIMA.

Witness to a Dream

 It is a story of dreams, perseverance, and the pursuit of perfection. And since perfection knows no limits, neither do we — with every new model of SV PRIMA, we continue to prove that truly comfortable pointe shoes already exist.

 

 As refined and graceful as those very pumps that once captivated a ballerina’s heart.

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